With over 22 years in the world of real estate, I have experienced both the good and bad that our industry offers. One thing that the state licensing classes never taught me was how to market a company. I took that effort upon myself, spending the majority of my new agent years hitting one Marketing brick wall after another. Although successful as an agent, I knew that there had to be a better way to market my business.
It was when I stepped out of full time production and moved into the corporate world that I had the opportunity to learn Marketing tips from agents who had strong experience with that side of the business. I noticed a common theme, which was how those agents communicated with their sphere of influence. Across the board, the agents who consistently maintained a good book of business followed the same principals. They communicated with their contacts four times per month, across four different platforms: eblast, pop-by, social media, and traditional mail.
These revelations inspired me to do additional research, the results of which I developed into my custom Touch Training series. This educational series is designed by me (an agent) for my fellow agents, and focuses specifically on interacting productively with your sphere. The series is my guide for both new and seasoned agents, providing guidance about creating a business that is both strategic and consistent. To learn more about the full training series, visit www.AtlCommunities.net/Touch.
One of the important steps in the Touch Training series are pop-bys. Pop-by gifts are a quick and easy way to keep your name and business in front of your sphere. However, most agents are too busy with the other aspects of their busy schedules - which is exponentially busier in the current market! - to design, shop for, and build their pop-by gifts. It was in recognizing this challenge with my fellow agents that Perfect Pop-By was born. Every other month, we will have a new pop-by collection available for our agents as an option to automate their touches. Each box contains a fun, seasonal product that reminds the members of your sphere what it is you do.
At Perfect Pop-By we make it simple! Assembled and ready for pick-up, the hard work is already done for you. We have limited supplies available, so be sure to place your order TODAY.